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Honda Porta

Category Local comercial
Location Mar del Plata, Argentina
Year 2024
Status Built work
Photography Mariano Imperial
Press Architizer

Honda Porta is the comprehensive renovation of the oldest motorcycle dealership in Argentina, aligned with Honda's identity. The project entirely reimagines the interiors: motorcycle and merchandising display areas, workstations, furniture and offices. The lighting is redesigned to highlight each product. The access sequence is transformed by a red pergola — symbol of the brand — that hierarchises the entrance and creates an urban landmark. Thus, the space becomes a contemporary reference point, where historical heritage is projected towards the future.