Experience Recognition Studio Contact
Red entrance pergola in front of the Honda dealership — Honda Porta, Mar del Plata
Glazed façade with Honda sign and red pergola — Honda Porta, Mar del Plata
Red pergola over the entrance to Motos Porta — Honda Porta, Mar del Plata
Glazed corner of the dealership with Honda sign — Honda Porta, Mar del Plata
Showroom with motorcycles and red wall — Honda Porta, Mar del Plata
Customer desks with Honda logo — Honda Porta, Mar del Plata
Motorcycles on display under the white ceiling — Honda Porta, Mar del Plata
Glazed showroom with motorcycles and a plant — Honda Porta, Mar del Plata
Street and enduro motorcycles in the showroom — Honda Porta, Mar del Plata
Motorcycle display with track lighting — Honda Porta, Mar del Plata
Helmet shelving and motorcycles on display — Honda Porta, Mar del Plata
Glazed dealership frontage under the red pergola — Honda Porta, Mar del Plata
Red pergola and shop window with motorcycles — Honda Porta, Mar del Plata
Accessories counter with display cases — Honda Porta, Mar del Plata
Wall with Honda logos and red motorcycles — Honda Porta, Mar del Plata
Motorcycle washing with a pressure washer — Honda Porta, Mar del Plata
Worker washing a motorcycle in the wash bay — Honda Porta, Mar del Plata
Office with desk and view to the showroom — Honda Porta, Mar del Plata
Sales office with Honda lettering on the wall — Honda Porta, Mar del Plata
Office behind a panel with motorcycle graphics — Honda Porta, Mar del Plata
Full dealership façade with red pergola — Honda Porta, Mar del Plata
Motos Porta frontage on the avenue — Honda Porta, Mar del Plata
Glazed corner with Honda sign above a stone base — Honda Porta, Mar del Plata
Red pergola in perspective against the sky — Honda Porta, Mar del Plata
Red entrance pergola and shop windows — Honda Porta, Mar del Plata
Red pergola and Motos Porta sign — Honda Porta, Mar del Plata
Grey reception desk with motorcycling graphics — Honda Porta, Mar del Plata
Reception counter under the white ceiling — Honda Porta, Mar del Plata
Service counter facing the motorcycles — Honda Porta, Mar del Plata
Corridor with logo wall and red motorcycles — Honda Porta, Mar del Plata
Workshop with lifts and red workbenches — Honda Porta, Mar del Plata
Service workshop with mechanic and motorcycle on a lift — Honda Porta, Mar del Plata
Motorcycle on a lift in the workshop — Honda Porta, Mar del Plata
Administration and cashier area with motorcycle graphics — Honda Porta, Mar del Plata
Reception, parts and workshop signs — Honda Porta, Mar del Plata
Motorcycles stored behind a door — Honda Porta, Mar del Plata
Clothing and helmet display — Honda Porta, Mar del Plata
Showroom with motorcycles and counter beyond — Honda Porta, Mar del Plata
Red motorcycle on a Honda plinth by the glass — Honda Porta, Mar del Plata
Motorcycle displayed on a plinth with Honda logo — Honda Porta, Mar del Plata
Honda logo on a red panel — Honda Porta, Mar del Plata
Parts counter serving customers — Honda Porta, Mar del Plata
Showroom with motorcycles and counters — Honda Porta, Mar del Plata
Motorcycles and scooters in the showroom with red graphics — Honda Porta, Mar del Plata
Detail of the red pergola structure — Honda Porta, Mar del Plata
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Honda Porta

Category
Local comercial
Location
Mar del Plata, Argentina
Year
2024
Status
Built work
Photography
Mariano Imperial
Press
Architizer

Honda Porta is the comprehensive renovation of the oldest motorcycle dealership in Argentina, aligned with Honda's identity. The project entirely reimagines the interiors: motorcycle and merchandising display areas, workstations, furniture and offices. The lighting is redesigned to highlight each product. The access sequence is transformed by a red pergola — symbol of the brand — that hierarchises the entrance and creates an urban landmark. Thus, the space becomes a contemporary reference point, where historical heritage is projected towards the future.